Having long, straight hair, all my life, I have utilized too many various hair ties to count. My hair is NOT thick and usually with hair ties I have to wrap them three and even court times for a tight non-slip fit....and of course, that aids in hair breakage. With these Goody scrunchies, I can wrap twice and it stays pretty good......its perfect if I wrap three times but there is no hair breakage. Actually, I was rather amazed at these and there doesn't appear to be anything special about them.....or is there? At my age, my hair is thinning and the less loss of hair, the better I feel. I'm going to buy more colors.