I was really wanting to go blonde. My hair is naturally dark blonde and I had gotten bleached highlights about 4 months ago. I used this color and I love the end result. The first time I tried, I used all the dye but it wasn't enough..I washed conditioned and then went to the store and got 2 more boxes. Because my hair is so long I needed both boxes (so total I ended up using 3 boxes). I will reuse this product! I love how it's so natural looking and it lifted even my highlights I already had.