Called my stylist to find out which wonderful flat iron she had used on my hair. It is this one. She bought hers six years and still going great. She paid $250. So I shopped and found the best price here. Was worried it might be a fake brand, but it arrived in beautiful brand new condition. I turned it and it works beautifully. Already took a Paul MItchell back that I bought a few weeks ago. This iron glides smoothly and straightens with ease. My hair remains straight for several days. I can straighten in less than 5 minutes my shoulder length hair. Glad I made the investment. Really glad I didn't spend $250 to get it.