My key values were time spent using and cleaning. I want to use it as part of a regular diet. Key likes: Easy to clean Sufficient power at 800watts jucies easily and quickly Dislikes: Loud (similar to powerful blender) I compared it to the Breville Jouice Fountain and Jack Lalane but mostly the Breville. Based on my experience the GE produces about the same amout of juice as the Breville or other decent juicers (per internet reviews). I get 10 - 11oz from 8 med-large peeled carrots. I took my mom and my friend's word for it that the jack lalane took too long to clean (a critical issue for me). Espcially when I learned they had to use a tool to take the filter apart and clean. It does not produce as clean a juice as the Breville. I think the mesh filter is not as good and the blade teeth are larger. This was not too surprising given the cost difference. It is a louder motor than the 850watt Breville but I expected this based on the cost difference. The GE was fantastic with peformance and operation. The Breville lets food clog the filter so you have to stop and clean it becuase the food pusher leaves too much room from the filter. This was also a common complaint on the internet about other juicers. This was a BIG turn off for me on the Breville. The GE cuts food easier than the Breville. I'm guessing becuase the blade teeth are larger. There fore you get more some pulp once and a while. This doesn't bother me. I have a strainer at hand anyway for when I don't want to tolerate any pulp or froth. So far I juice several times a week and even a couple times a day on the weekend. I think I have a good chance of forming a new good habit with the GE juicer! Not sure yet about durability. The safety lock is made from plastic versus a steal lock on the Breville. I've had it for about three weeks.