FLOWER Beauty

FLOWER Zoom-In Ultimate Mascara, Intense Black

Average Rating:out of 5 stars
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Walmart # 551003006
$14.44$14.44
Was $14.23
($27.12/oz)
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UM 1 Intense Black Zoom-In Ultimate Mascara <br /> <br />Our adjustable brush lets you control how natural or dramatic your lashes look! Brush adjusts to pump up volume, lengthen and curl in one easy twist! Remove wand. Wand will be elongated for lengthening lashes. Twist top of cap counter-clockwise until brush contracts into a spiral for volumized lashes. Then, untwist wand and comb through for full, defined, and lengthened lashes.

About This Item

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UM 1 Intense Black Zoom-In Ultimate Mascara

Our adjustable brush lets you control how natural or dramatic your lashes look! Brush adjusts to pump up volume, lengthen and curl in one easy twist! Remove wand. Wand will be elongated for lengthening lashes. Twist top of cap counter-clockwise until brush contracts into a spiral for volumized lashes. Then, untwist wand and comb through for full, defined, and lengthened lashes.
Product Features
  • Twist 3-in-1
  • Volumizing
  • Curling
  • Lengthening
  • D-panthenol moisturizes & conditions
  • Customs effects


flowerbeauty.com

Flower® and Love the way you look® are registered trademarks of Maesa Inc., Copyright 2013, all rights reserved. Zoom-In Ultimate Mascara? is a trademark of Maesa LLC, all rights reserved.

Specifications

Features
No
Brand
FLOWER Beauty
Assembled Product Weight
0.06 lbs
Gender
Female
Assembled Product Dimensions (L x W x H)
0.79 x 2.32 x 6.30 Inches

Customer Reviews

Average Rating:(4.1)out of 5 stars
5 stars
91
4 stars
14
3 stars
8
2 stars
5
1 star
20
Most helpful positive review
7 customers found this helpful
Average Rating:(5.0)out of 5 stars
Gorgeous waterproof mascara!
This mascara is great. Waterproof, doesn't clump, true black in color. I got the UM5. I love the twistable wand. I had previously used Maybelline Rebel Black mascara but it used to dry up ridiculously quickly and then they discontinued it. All waterproof mascaras aee hard to take off. But that is how they are supposed to be. Flower is a little more expensive than what I was paying but it lasts longer and looks better. I love this mascara and I love this brand.
Most helpful negative review
5 customers found this helpful
Average Rating:(1.0)out of 5 stars
PASTE
brand new. The mascara is paste. sticks to the brush and doesn't even do what the packaging says. it does nothing but glue my eye lashes together and it looks and feels like tar. I was expecting much better quality but this is awful
Most helpful positive review
7 customers found this helpful
Average Rating:(5.0)out of 5 stars
Gorgeous waterproof mascara!
This mascara is great. Waterproof, doesn't clump, true black in color. I got the UM5. I love the twistable wand. I had previously used Maybelline Rebel Black mascara but it used to dry up ridiculously quickly and then they discontinued it. All waterproof mascaras aee hard to take off. But that is how they are supposed to be. Flower is a little more expensive than what I was paying but it lasts longer and looks better. I love this mascara and I love this brand.
Most helpful negative review
5 customers found this helpful
Average Rating:(1.0)out of 5 stars
PASTE
brand new. The mascara is paste. sticks to the brush and doesn't even do what the packaging says. it does nothing but glue my eye lashes together and it looks and feels like tar. I was expecting much better quality but this is awful
This mascara is great. Waterproof, doesn't clump, true black in color. I got the UM5. I love the twistable wand. I had previously used Maybelline Rebel Black mascara but it used to dry up ridiculously quickly and then they discontinued it. All waterproof mascaras aee hard to take off. But that is how they are supposed to be. Flower is a little more expensive than what I was paying but it lasts longer and looks better. I love this mascara and I love this brand.
brand new. The mascara is paste. sticks to the brush and doesn't even do what the packaging says. it does nothing but glue my eye lashes together and it looks and feels like tar. I was expecting much better quality but this is awful

Frequent mentions

1-5 of 138 reviews
Average Rating:(5.0)out of 5 stars

Gorgeous waterproof mascara!

This mascara is great. Waterproof, doesn't clump, true black in color. I got the UM5. I love the twistable wand. I had previously used Maybelline Rebel Black mascara but it used to dry up ridiculously quickly and then they discontinued it. All waterproof mascaras aee hard to take off. But that is how they are supposed to be. Flower is a little more expensive than what I was paying but it lasts longer and looks better. I love this mascara and I love this brand.

Average Rating:(5.0)out of 5 stars

THE BEST MASCARA OF ALL TIME!!!!

I LOVE mascaras and I have tried SO many mascaras before. But I have NEVER been this happy and satisfied as this mascara makes me. This mascara has EVERYTHING I'm looking for in a mascara. Its a hard brush with so many bristles adding definition to my lashes. It has a 3 style of brush by just a twist. And all of them do their job perfectly by making my lashes look lusciously definite, adds curl ,volume and length. I use waterproof one and it stays on ALL day just PERFECTLY no clumping, no crumbs, no drying. Not to mention it has a beautiful bottle. But most importantly,that this beautiful Flower product is also >cruelty free< which makes me even MORE happier. Since unfortunately its a little hard to find that perfect waterproof mascara with a perfect brush when its cruelty free somehow. But THIS product is the BEST I have came across , and I am a mascara freak . I am extremely happy and absolutely in love with this product!! < 3 < 3

Average Rating:(5.0)out of 5 stars

As good as any $25 mascara!

I have very fine brow hairs and eyelashes. I am mentioning this because I've found that many people don't know how to choose the best mascara for them. You should look at your hair texture or brow texture. If you have very fine hair, its usually identical for the lashes, fine, thin, etc. The thickest, coarsest hair usually coincides with thicker, curlier lashes that get clumps too easily. I have to find the right balance because if a formula is too "thickening", it weighs down my fine lashes and pulls the curl out. My eyes are also kind of flat and therefore, I need a thinner wand that will get to the root or base of my lashes without taking my eye out! One coat looks nice. I find it lengthens and thickens just enough. I can make it look very natural with one coat (my lashes are very light brown naturally) or I can apply 3 layers and give myself really full lashes that aren't all clumpy. It stays on and doesn't run under my eyes but washes off easily at night. I wear contacts and it doesn't irritate my eyes, either. Container looks like a very expensive mascara.

Average Rating:(5.0)out of 5 stars

A Waterproof Mascara Option For Sensitive Eyes!

My review is on the Waterproof version (Intense Black-WP). I am not only a contact lens wearer but I am also an allergy sufferer with seriously sensitive eyes. I have never once in my life been able to wear a waterproof mascara (or waterproof liner) without having a very bad reaction that caused my eyes to look like I had an advanced case of some mutated form of pinkeye for several days and resulted in a tossed pair of contact lenses. Flower changed that and is nice to my budget too!!! For the first time ever, I can wear a waterproof mascara without a negative reaction. I am a runner so I sweat. A lot. It's already hard enough to look decent in a running photo, having my short, light color lashed blue eyes completely disappear in that photo is just not cool at all. Not only will this mascara not cause a reaction but it holds up to miles of running sweat. And.... I ran a 5K in a total downpour a couple of weeks ago so I was completely drenched by the end of the race but my mascara had not smudged a bit! On a side note, the Flower Long Wear Eyeliner also held up very well in that race too and also doesn't cause a reaction. Naturally, you will need to wash it off completely at night if you don't want to wake up with clumps but I am old school and it comes off fine with some baby oil - no special products needed!

Average Rating:(5.0)out of 5 stars

Best mascara I've ever used

I've tried drug store brands but they are too runny. I've used Lancome Definicils mascara for 15 years but it takes too many applications to produce a good effect on my lashes. The Flower Zoom-In mascara in Intense black is thick and coats my lashes with only one or two strokes. I love the zoom-in wand that allows you to apply thicker coverage with one application. I will never buy another brand of mascara again after using Flower's mascara. Kudos to Drew for creating this incredible product that is better than the designer brands at an unbelievably low price.


Customer Q&A

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1-3 of 11 questions
by peeweeSeptember 1, 2013


1. I was able to remove it with soap and water.
by catanna
2. Yes. I just use my normal face wash or a face wipe to remove it.
by purcar
3. yes
by DixieArt
4. Yes. I use Philosophy Purity cleanser and it comes off very easily without any "scrubbing".
by gigglebunny
5. Yes
by ColieInVA
6. Yes
by HappyGlam
7. Seems like an easy question, but...soap (what kind?) & water? I would never use soap near my eyes for a number of reasons. Mascara should be removed with eye-makeup remover or at the very least a creamy cleanser. This will give the best removal, and treat the eye area the best. (Remove makeup from face, then wash the face for complete removal and good skincare practice.) You probably meant does this formula remove without great difficultly? If that is what you meant, then I can tell you it removes like most other non-water-proof mascaras that are out there. Sorry, for the wordy answer, but I wanted to be complete. Enjoy!
by ScoutyD
8. yes
by map2625
8 Answers
Last answer: October 18, 2014

by FagelMay 11, 2013


1. that's never happened to me with this mascara but I keep it in a cool dark place. I don't know if that makes a difference.
by DixieArt
2. Don't curl the brush the whole way. Also, wipe the tip off before you use it. Works great!
by Katawat54
3. If you ever have problems with mascara doing this, you can add a drop of saline solution to your mascara tube. Replace the cap and shake gently. It will help give your mascara a bit more shelf life.
by ColieInVA
4. Use baby oil to clean the applicator. Pump the applicator in and out of the tube. Use the inside edge of the tube to rake off excess mascara before application. I have even put about two tiny drops of baby oil into the tube and pumped it with the applicator to thin it out so it doesn't clump.
by 1ready2go
5. I am a makeup coach/MUA (makeup artist). I have found that most mascaras glob-up from time to time. (Sometimes the product can shift in the container, and more may come out on the brush.) I typically have to wipe down a mascara want more than once, especially when it is new. Use a clean tissue that won't leave a lot of fibers behind, and be gentle. Having to do this is not so unusual, but shouldn't continue being so globby the life of the mascara. (3 months life span.) (If you use it daily, and it happens daily for a few weeks, return it, you may have gotten a dud. It happens!) Hope this helps. Enjoy!
by ScoutyD
6. Un-zoom the wand so that it is straight, rather than curled.
by map2625
7. A lot of girls "pump" the wand multiple times. This pushes air in and thickens the formula of just about every mascara out there. Also, always store your mascara in a cool, dry place (not in bathroom if yours gets hot and steamy every day from a nearby shower) and replace it every 3-4 months, even if it isn't used up. Any makeup that comes into close contact with your eyes where bacteria can easily enter should be replaced more often, unless its powder eye shadow and you use clean makeup brushes. Powder shadow lasts about 1-2 years.
by HobokenLucy
7 Answers
Last answer: December 29, 2013

by BJJanuary 29, 2013


1. Yes. I think only in black though bit yea there is a waterproof version
by AsiaBarginHunter
2. Yes. I saw it on the website. I don't wear waterproof mascara myself, so I didn't look for it in the store.
by An anonymous customer
3. I wish! Maybe Drew and her team will work on that :)
by ColieInVA
4. Yes!
by AllForMyFamily6
5. yes, says in the description.
by uchi1986
6. UM5-5wp Intense Black. Take care to read the package, as there seems to be only the intense black that is offered in a waterproof version of the zoom in mascara. Enjoy!
by ScoutyD
7. It does in the Ultimate Black shade.
by robeanawitz
7 Answers
Last answer: July 14, 2013

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