I'm a newby to color. I've been a huge fan of a shiny nude lip for years! I've only ventured into pink or lightly tinted lip stick or lip glosses. So this is a huge change for me but I'm liking it. The applicator is very cool! I'm loving the lip color crayon type thing. The color slides on easily and feels lighter than I imagined it would. I had completely had myself convinced that this would be chalky or thick feeling but I was wrong on both. It feels very nice and maybe even a bit nourishing? Kind of like a Chapstick. It's a matte color something else I'm new to but learning to like. All in all, it's a good product. It stays on for a while (I've only touched up twice in 8 hours). The pigment is good too. See the picture.