Little did I know when I bought this toy that it would become an important part of our baby's bedtime routine! This little seahorse allows me to put my 9 month old baby down in his crib, AWAKE, and walk away. The seahorse plays for 5 minutes with sweet music and soothing ocean sounds and a soft glow emitting from his belly. Before the seahorse, I would set my baby down and he would watch me leave, and cry. With the seahorse going, he watches it instead, and often falls asleep within the 5 minutes that it plays music! It is amazing! Also, it is great for in the car (which is why we originally bought it) for any kiddo who doesn't like the dark. It is soft, and colorful and easy to start/stop the music with a press of it's tummy. I love this toy, and recommend it to anyone, and will continue to buy it for friends as a great gift!