Generated at Tue, 19 Nov 2019 17:47:20 GMT exp-ck: undefined; xpa: undefined;
Electrode, Comp-719541735, DC-prod-az-southcentralus-14, ENV-prod-a, PROF-PROD, VER-19.1.31, SHA-771c9ce79737366b1d5f53d21cad4086bf722e21, CID-0feaaf52-5cd-16e84c6a0fc652, Generated: Tue, 19 Nov 2019 17:47:20 GMT

Exploring the Power of Electronic Word-of-Mouth in the Services Industry - eBook

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<p>User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.</p>

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User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

Exploring the Power of Electronic Word-of-Mouth in the Services Industry - eBook

Specifications

Read This On
Android,Ereader,Desktop,IOS,Windows
Is Downloadable Content Available
Y
Digital Reader Format
Epub (Yes)
Language
en
Publisher
Kobo
Author
Sandra Maria Correia Loureiro
ISBN-13
9781522585787
ISBN-10
1522585788

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Electrode, Comp-719138954, DC-prod-az-southcentralus-16, ENV-prod-a, PROF-PROD, VER-30.0.3, SHA-fe0221a6ef49da0ab2505dfeca6fe7a05293b900, CID-9ed37a43-0b7-16e84cc4aeb3c8, Generated: Tue, 19 Nov 2019 17:53:31 GMT