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Ruth Dowson; David Bassett

Event Planning and Management: Principles, Planning and Practice (Paperback)

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Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation.

Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.

Specifications

Series Title
PR in Practice
Publisher
Kogan Page
Book Format
Paperback
Original Languages
English
Number of Pages
368
Author
Ruth Dowson; David Bassett
Title
Event Planning and Management: Principles, Planning and Practice
ISBN-13
9780749483319
Publication Date
November, 2018
Assembled Product Dimensions (L x W x H)
9.00 x 6.00 x 1.50 Inches
ISBN-10
0749483318

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