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Enterprise in Action: A Guide to Entrepreneurship

Enterprise in Action: A Guide to Entrepreneurship

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Paperback, John Wiley & Sons, 2013, ISBN13 9781119945284, ISBN10 1119945283
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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, John Wiley & Sons, 2013, ISBN13 9781119945284, ISBN10 1119945283

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, John Wiley & Sons, 2013, ISBN13 9781119945284, ISBN10 1119945283

An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success

Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 "Sunday Times" Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike.Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competenciesDelivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much moreProvides expert guidance on how to successfully address each of the factors or core competencies coveredAn excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories

Specifications

Number of Pages: 258
Number in Series: 1
Original Languages: English
Author: Lawrence, Peter
Publisher: John Wiley & Sons Inc
Publication Date: May, 2013
ISBN-13: 9781119945284
ISBN-10: 1119945283
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