This is the best K-cup so far that has hazelnut flavoring. While the flavoring is subtle, the coffee taste is smooth, no bitterness. I use the 8 oz. setting. I've tried just about every k-cup hazelnut coffee out there and most are flavorless and/or have a chemical aftertaste. Not so with Eight O'Clock brand. It costs a little less than other brands and that's a plus since I drink 3-4 cups a day - it can get a little pricey. The Eight O'Clock red label is also good - not too strong, no aftertaste, no bitterness. Try it - you will be pleasantly surprised!