I have been using this same beauty bar since I was 17 and now I'm 20. I have used other skin cleansers high end and drugstore that say they're for "dry" skin or for "sensitive" skin even organic brands but nothing compares! I have dry skin which is very sensitive and combine that with painful cystic acne my face really hurts sometimes so when I use this it really soothes my skin and makes my acne go away and when I use other products they come back ! So I will defiantly be sticking with this. Plus I love the campaigns!