We like the "Not From Concentrate" version of this juice and have been drinking it for years. The manufacturer, however, gives both the "From Concentrate" and "Not From Concentrate" versions the Exact Same Bar Code Number (!) and labels both products as "100% pineapple juice." Yet they are different products, they taste different, and they have different consistencies. We think the "From Concentrate" form is sweeter but has a chemical aftertaste compared to the "Not From Concentrate." But if you order this online (as we discovered the hard way), there is no way to specify which version you want; you could receive either one.