I purchased this for my daughters birthday in September , two months later and it's still holding up pretty well. She has soft , shoulder length red hair . My daughter likes to brush it and loves , the color is very vibrant . Most water toys that require batteries get me a little worried , just in case something happens . This doll has little sensors on the front of her waist ,we tested the tail in a bowl of water before she took it in the tub with her . Her tail moved nicely and it was a bit loud but nothing to stop her from playing . I had to put my own batteries in after bringing her home from the store .so make sure you have batteries ! My daughter pretty much plays with her each time she is the bath , she has started slowing down a little . I just may have to replace the batteries soon . Overall, very cute doll and little child that enjoys mermaids this doll would be a blast for them . She has other mermaids that she plays with as well in the tub and makes them have swimming contests and jumping contests . She really likes this dolls and it has been durable these last two months . I am happy with the purchase and the quality.