Reception of the seven digital stations in Edmonton is fantastic, and strong enough that I could probably feed FIVE tv's without using an amplified splitter. Tvfool web site says I'm 50 Km from my farthest station. _Nobody_ in my subdivision believes me when I tell them I get uncompressed HDTV for free !! Assembly (pop-up) was simple and I'm glad I chose the model that has the big C-shaped arm on the backside because it allows the antenna to stand a little farther off my tower, out of the way for climbing . . . Honestly, this unit would work well INSIDE my attic, but since I have a tower, that's where it goes. Don't forget to install the waterproof boot over the connector if you put it outdoors. The attachment brackets are strong and look to be corrosion resistant. After comparing lots of Canadian suppliers I found that the prices may be OK but they were all making a killing on the SHIPPING!!! The $0.97 shipping was excellent but Canada Post inflicted some damage, which I fixed with some silicone glue. The packaging isn't exactly built for severe shipping. In the picture, notice I painted the BLACK parts grey to match the tower..... Picture was shot from 50' up.