Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

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Paperback, John Wiley & Sons Inc, 2013, ISBN13 9781118620120, ISBN10 1118620127
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DESIGN THINKING FOR STRATEGIC INNOVATION

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

DESIGN THINKING FOR STRATEGIC INNOVATION

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. "Design Thinking for Strategic Innovation "presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and culturesThe framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of DesignAuthor Idris Mootee is a management guru and a leading expert on applied design thinking

Revolutionize your approach to solving your business's greatest challenges through the power of "Design Thinking for Strategic Innovation."

Specifications

Number of Pages: 210
Original Languages: English
Author: Mootee, Idris
Publisher: John Wiley & Sons Inc
ISBN-13: 9781118620120
Assembled Product Dimensions (L x W x H): 8.25 x 8.25 x 0.75 Inches
ISBN-10: 1118620127
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