I received this mixer for my birthday after years of rationalizing NOT needing one and comparing it to the other very popular brand of stand mixer. All of my kitchen power tools are Cuisinart, and I trust the quality of the brand. I don't know how I ever lived this long without this in my kitchen. I find myself baking more frequently and making things I otherwise would not have made without the aid of this mixer. I have used it for mixing various cookie doughs, cake batters, some fairly heavy bread doughs, and to blend seasoning and other ingredients into ground meat (a process which also texturizes the meat), as well as experimenting with different types of meringues and buttercreams. The motor is a powerhouse-- it has never struggled with any recipe I have thrown at it. The speed dial is very easy to locate and adjust without having to look. The bowl, attachments, and motor unit are solid and sturdy-- there is nothing flimsy about this machine. It is easy to clean and looks beautiful in my kitchen (I got the red model). I look forward to purchasing the pasta attachment for the mixer soon. The only bad thing about this mixer is that I have easily gained 15 lbs from all of the baking I've done. Instead of looking through cookbooks and wishing I had the time to make a certain cake or pastry, I can just get up and whip something together in 10 minutes (including clean-up). The price, the quality, the ease-of-use, and the aesthetics of this mixer should make it a staple in anyone's kitchen. I love it.