Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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Paperback, Not Avail, 2008, ISBN13 9780500287330, ISBN10 0500287333
About this item
CREATIVE ADVERTISING  Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
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