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Consumer Economics: Issues and Behaviors

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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world--all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.

Specifications

Number of Pages: 504
Number in Series: 1
Original Languages: English
Subject: CONSUMPTION (ECONOMICS) ,  CONSUMER EDUCATION
Author: Goldsmith, Elizabeth B.
Target Audience: C
Edition: 2
manufacturer_part_number: Economics:
Publisher: Pearson College Div
ISBN-13: 9780131590496
Assembled Product Dimensions (L x W x H): 8.00 x 10.00 x 1.00 Inches
ISBN-10: 0131590499
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