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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, Addison Wesley Publishing Company, 2000, ISBN # 0801333350
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
|Number of Pages:||411|
|Subject:||COMMUNICATION , MASS MEDIA|
|Author:||Tankard, James W. , Severin, Werner J.|
|Edition:||REV , 5|
|Publisher:||Pearson College Div|
|Assembled Product Dimensions (L x W x H):||7.50 x 9.00 x 1.00 Inches|
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