Cognitive Interviewing : A Tool for Improving Questionnaire Design

Walmart # 558447783

Cognitive Interviewing : A Tool for Improving Questionnaire Design

Walmart # 558447783
$63.89$63.89
-
$128.23$128.23
Book Format: Choose an option
Paperback
Hardcover
eBook
<p>The design and evaluation of questionnaires--and of other written and oral materials--is a challenging endeavor, fraught with potential pitfalls. <strong>Cognitive Interviewing: A Tool for Improving Questionnaire Design</strong> describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.</p>

About This Item

Paperback, Sage Publications, 2004, ISBN# 0761928049
Customer Reviews
0 Reviews
Be the first to review this item!
Questions & Answers0 question
Get specific details about this product from customers who own it.

Policies & Plans

See any care plans, options and policies that may be associated with this product.
Electrode, Comp-456284516, DC-prod-cdc02, ENV-prod-a, PROF-PROD, VER-26.20.0, SHA-38e78de46db1a394393656b0979b8716e9fdfcf0, CID-