This is one of my absolute must haves in my makeup bag. I don't like the feel of lipstick and I have 7 lip balms in my makeup bag alone! I am very into my lips, and this is the best of both worlds. I can get sheer color unlike heavy color from a lipstick and I get moisture like my lip balm, without the dryness most lipsticks cause. My fav are the Blush and Watermelon, so easy to put on you don't even need a mirror! The color lasts for a good amount of time too, I put it on and had lunch with my family and to my surprise I still had a tint of color on my lips. Great product and worth every penny!