This mascara works pretty well and removes very easily. I use two coats for an average, have nothing to do, everyday look and use three for a more dramatic and prettier lash. Do be careful because it can start to clump. In the beginning, there was no flaking and no smudges! I didn't purchase waterproof so I was very impressed with the wear, especially because just about every mascara and eyeliner smudge on me. It is a wetter formula which means it will transfer until set. During the day if I sneeze or my eyes water at all it immediately runs. Still not a deal breaker but a bit annoying. I would not trust it to wear at work during allergy season. For most days I can get over it because it can give me nice looking lashes with a couple of coats and does not smudge unless wet. It also holds a curl all day. However, I have had it just over a month and it is starting to dry out which can be nice if it is too wet but not in this case! It now, absolutely flakes! Itty bitty almost powder flakes, to visible, get in your eye, irritating flakes! All over every day now there are flakes. It is not too bad for the first few hours but by midday, I can see them under my eyes and upper cheek, and by evening they sometimes start to get into my eyes. I do think it can hold it's own to some of the pricier mascaras and I would repurchase but definitely not for $9-10.