I originally bought this lotion because I was so frustrated that my skin was SO dry and itchy. Due to all my chemical allergies and skin sensitivities, finding any lotion I can even use is a tough job.
At first the fragrance in this lotion bothered me somewhat because I'm extremely sensitive. However, the fact that the fragrance isn't derived from petro-based chemicals, is a major relief for me since that is the reason most fragrances bother me. After my nose got used to being around smells again, I've really come to love this lotion, so not all hope is lost for those who have sensitivity to smells/fragrances/odors/etc.
I love this lotion, and so does my skin. I always feel extra soft and moisturized until I shower after applying, so it is long lasting. I have a lot of burts bee's lotions, and this is my favorite. As an added bonus, your skin sparkles from the mica added to it for a little extra shine!