I have been using the old Burts Bee Baby Shamppo & Wash since 2008 when my first son was born, and I have continued to use this with my second son in 2009. Hoping to continue using such an amazing product on my daughter (expected due date is end of July 2010) I started buying in bulk. After reading the reviews on the product recently, I took into account that the fragrance had changed. But I thought, big deal, how bad could it be? So, I just used it last night on my two sons, and I AM SO VERY DISAPPOINTED IN THE SMELL. Even though the new formula is more "natural" the new smell has a more synthetic smell to it. PLEASE BRING BACK THE OLD FORMULA!!! Why would you change the formula when everyone already loved it????? The smell bothers me enough to start trying other natural products. I loved this product because one of its attractive qualities was the sweet fresh baby smell my kids had after the bath. Now, Im on the hunt for any remaining bottles of the old formula. Wish me luck!!!