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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru
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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, John Wiley & Sons Inc, 2010, ISBN13 9781907312427, ISBN10 1907312420
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioningGet the all-important name rightBring your brand to lifeTurn your customers into your advocatesManage your PR and use your marketing budget wiselyInspire your staff to live the brand tooDeal with problems when something goes wrong
Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
|Number of Pages:||336|
|Publication Date:||May, 2010|
|Assembled Product Dimensions (L x W x H):||6.70 x 0.90 x 8.20 Inches|
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