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Brilliant Marketing Plans : What to Know and Do to Make a Successful Plan

Walmart # 9780273756293
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Books : Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan (Brilliant Business) (Paperback)

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Books : Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan (Brilliant Business) (Paperback)

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.

Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.

Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.

Specifications

Series Title
Brilliant (Prentice Hall)
Publisher
FT Press, Pearson Education
Book Format
Paperback
Original Languages
ENG
Number of Pages
255
Author
Ian Linton
ISBN-13
9780273756293
Publication Date
October, 2011
Assembled Product Dimensions (L x W x H)
8.30 x 5.30 x 0.80 Inches
ISBN-10
027375629X

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