Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.
Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.
Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.
Brilliant (Prentice Hall)
FT Press, Pearson Education
|Number of Pages|
|Assembled Product Dimensions (L x W x H)|
8.30 x 5.30 x 0.80 Inches
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