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Brilliant Marketing Plans : What to Know and Do to Make a Successful Plan

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Books : Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan (Brilliant Business) (Paperback)

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Books : Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan (Brilliant Business) (Paperback)

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.

Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.

Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.


Series Title
Brilliant (Prentice Hall)
FT Press, Pearson Education
Book Format
Original Languages
Number of Pages
Ian Linton
Publication Date
October, 2011
Assembled Product Dimensions (L x W x H)
8.30 x 5.30 x 0.80 Inches

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