Arrives by Monday, Jan 6
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.
A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere--from the standard news release to electronic mail and other opportunities using a variety of technologies and media.
The fifth edition has been updated to reflect significant developments in the public relations field, including:
Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Routledge, Taylor and Francis
|Number of Pages|
Ronald D Smith
|Assembled Product Dimensions (L x W x H)|
9.20 x 7.40 x 1.00 Inches
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