Avery offers labels in a staggering variety of sizes but sometimes as a graphic designer I need to move beyond the more popular dimensions of pre-cut labels and produce a label that's truly unique either in size, shape or both. And that's why I use 5165. With a metal straight edge and a craft knife (or free-hand with scissors if you're more adventurous) you can create one-of-a-kind labels with 5165 that will stand the test of time. I say that because some of the labels I've created with it date back to before my son was 10 years old... he's 28 as I write this review and those labels are still 'on the job' if you get my drift. I could go on about this particular Avery product but instead recommend that you consider it the next time you want to label 'out side the box' as it is defined by the cut edge of popular or standard label sizes. The finish of 5165 is always consistent and not once has a label I've created with it ever failed to perform as expected.