Not that long ago I ran out of my Aveeno Skin Relief Body Wash and bought some more. I noticed the lid color change, but figured it was a change in branding. Within days I was itching all over. IT took a while to make the connection, as I figured it was the same great product that I had used for years. Then I went out of town on business, and almost immediately stopped itching. In my travel toiletry bag I had another bottle of the green-topped Aveeno. When I got home I used the new blue-topped Aveeno again and immediately started itching. Once I made the connection I switched back to the green-topped Aveeno, and NO ITCHING. I went out and bought a second bottle of the blue-topped Aveeno from a different store to see if it was a bad lot or a bad bottle of body wash. Still made me itch. Tried the last bit of the green-topped. bottle and was itch free. Very disappointed in the new product. Wish you would please bring back the old formula. Now I am going to have to start searching for a new body wash.