I bought this last night and used it this morning. It went on nice, came off fine. I use peel off masks once in a while over the last 20 years. Did I expect it to pull?? Well, yes, its pulling out blackheads, whiteheads, small hairs and dry skin. Did it hurt? No. Did it leave my face red no. A little, very, very little pink but I just pulled out blackheads, whiteheads, small hairs and dry skin. My skin feels fresh and soft. I was wondering how often you can use it.