Ingredients: Active: Potassium Nitrate (5.0%)...Purpose: Antihypersensitivity, Sodium Fluoride (0.243%)...Purpose: Anticavity Toothpaste. Inactive: Sodium Bicarbonate (Baking Soda), Water, Sorbitol, Glycerin, Hydrated Silica, Flavor, Sodium Saccharin, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfate, Cellulose Gum, Titanium Dioxide, Xanthan Gum.
Instructions: Do not swallow. Adults And children 12 years And over: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth for at least one minute, preferably after each meal or at least twice a day (morning And evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: Consult a dentist or physician.