If you're a big Anchorman fan, this is a must buy. I received it in the mail today. It comes with $7.50 towards an Anchorman 2 movie ticket. So basically for $12.50, you're getting: Anchorman on blu-ray and digital copy, T-shirt, collectible pack of 12 trading cards, an except from Ron's "book", Ron's "diary", and a coupon for a free pint of Ron Burgundy's "Scotch" ice cream (Ben & Jerry's). Great deal. Awesome goodies.