This foundation has been my favoite for years. The only thing I hated about it was that the lightest shade ivory was quite too dark for me. It seriously has always lasted all day, never emphasized pores or dryness, even tends to look better as the day went on... I recently picked it up once more after trying out different things to try and find something that would fit my pale skin better, but had to come back because I just can't find anything as long lasting and beautiful as this. So I grabbed the lightest shade- per usual, and then later on when I dispenced it I noticed that it looked lighter than before, so I checked the shade and discovered they had made a new, lighter shade!!!!!!! Couldn't be happier!!!!!!!!!!! It almost fits my skin in the light and doesn't leave as obvious a line on my neck and still preforms as well, in fact, they reformulated this and I feel like it's even better.... now it has 2% sa instead of .05%. It also looks glowy-er in my opinion. I had contacted the company several times in the past requesting and pleading that they make a lighter shade of this and I and thrilled they actually listened. Sometimes the lightest shade of foundation somehow doesn't preform the same as the other shades (who knows why?), but this one is perfect. I'll probably use this every day now! I'll no longer need to mix foundations! I hope they make an even lighter one in the future, as this isn't a perfect match but its SO much better. Thank you so much for listening to your customers! Pale girls need to match their neck!