All Eyes East : Lessons from the Front Lines of Marketing to China's Youth

Walmart # 558784570

All Eyes East : Lessons from the Front Lines of Marketing to China's Youth

Walmart # 558784570
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<p>An insightful look at the world's single largest consumer market--China's nearly 500 million youth--and how they will change global marketing forever</p>

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Hardcover, Palgrave Macmillan, 2011, ISBN13 9780230120624, ISBN10 0230120628
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Electrode, Comp-382396783, DC-prod-cdc02, ENV-prod-p, PROF-PROD, VER-26.2.5-rc-10, SHA-95a6a2e357d6827b2931fb2342a2aa2a0e0ed256, CID-