I have been using Aveeno products on my sensitive skin for a long time and decided to use it on my baby girl as well. The wash and shampoo seemed to work fine for her but the lotion made her break out immediately in a very bad, red rash all over her body. I stopped using it and tried Johnsons lotion to see if it was in fact the lotion and the rash finally cleared up. I tried a small amount on her leg to see if it would break out in a rash, and a couple hours later there was a dry, red rash on her leg where I had applied the lotion. Not sure what is in the lotion that does not agree with babies' skin, but this is not the first time I have heard about the lotion causing a break out on a young baby's skin directly after use. Aveeno may want to look into more natural ingredients for a lotion labeled for babies.