A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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Trade Paper, Penguin Books, 2003, ISBN# 0142001902
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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning--and failed--branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

Specifications

Number of Pages: 240
Number in Series: 1
Original Languages: English
Subject: NEW PRODUCTS_MANAGEMENT ,  BRAND NAME PRODUCTS
Author: Bedbury, Scott ,  Fenichell, Stephen
Target Audience: Trade
Publisher: Penguin Group USA
ISBN-13: 9780142001905
Brand: Generic
Assembled Product Dimensions (L x W x H): 5.25 x 8.00 x 0.50 Inches
ISBN-10: 0142001902
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