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Jacek Kall

Brand Metrics: Measuring Brand Efficacy along the Customer Journey, (Paperback)

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Key item features

Brand Metrics: Measuring Brand Efficacy along the Customer Journey, (Paperback)
Author: Routledge
ISBN: 9780367765040
Format: Paperback
Publication Date: 2021-09-09
Page Count: 142

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
September, 2021
Pages
142
Subgenre
Marketing

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Product details

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

Brand Metrics: Measuring Brand Efficacy along the Customer Journey, (Paperback)
Author: Routledge
ISBN: 9780367765040
Format: Paperback
Publication Date: 2021-09-09
Page Count: 142

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

September, 2021

Warranty

Warranty information

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