This taco season mix not only taste as good but has pretty much the same ingredients as what is in the taco bell brand, expensive etc.. packages brands. I can buy 3 of these at one time compared to the costs of just one of the other brands. Great buy and great taste! Why pay more when you don't have to. It taste good with a little mixed in with roasted baked potatoes along with other spices, refried beans for a 7 layer dip, refried beans with cheese etc...besides in your regular taco or taco salads meals.