Winning Results with Google Adwords, Second Edition

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Presents strategies for writing a successful Internet advertising campaign using Google AdWords.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Presents strategies for writing a successful Internet advertising campaign using Google AdWords.

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign Create strategic groups of ads and keywordsUnderstand Google's Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates

Specifications

Number of Pages: 376
Original Languages: English
Number in Series: 1
Author: Goodman, Andrew
Publication Date: December, 2008
Publisher: McGraw-Hill Osborne Media
ISBN-13: 9780071496568
ISBN-10: 0071496564
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