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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, John Wiley & Sons, 2006, ISBN# 0470051248
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
|Number of Pages:||338|
|Number in Series:||1|
|Publisher:||John Wiley & Sons Inc|
|Assembled Product Dimensions (L x W x H):||7.25 x 9.25 x 0.75 Inches|
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