Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Pu, (Paperback)

This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.