My cat's scratching preferences include drapes, floor carpeting, couches, and the sides of my mattress. I've read that you're supposed to avoid carpeted scratchers to keep them from scratching the above-mentioned types of household furniture. But you know what? My cat LOVES this scratcher precisely because it is made of carpeting. I figure I might as well buy what she will actually use. She hardly ever scratches the carpet flooring anymore. Unfortunately, I can't get her to stop scratching the side of my mattress. Pros: It is the right height to allow her to stand full length and get a good stretch from it. (It really is 30" tall as it says.) I place cat treats on top and she likes to climb up there to get them. (It makes her work for the reward.) This scratcher is very sturdy and does not tip over when she jumps all over it (she weighs about 7-8 lbs, so I'm not sure how it would hold up with heavier cats). My cat goes so crazy with this thing that she sometimes likes to bite it as well. I think it is a good quality product for the price. (Compare this scratcher with The Ultimate Scratching Post by SmartCat and you will notice the price savings! I also have the Ultimate Scratching Post and my cat actually prefers this carpeted scratcher.) Cons: The diameter is about 4.5", and I think my cat might like it more if it were a bit more wide, but this is only a minor con. I wish the pole had a 'topper' instead of a plastic covering on top where she could sit on top of it (she would love that). (I am considering making a 'topper' myself by gluing a piece of wood to the top that's a little wider than the pole.) (The Ultimate Scratching Post *does* have a 'topper' and she loves to sit on top of it.) Since it is made of carpeting, this scratcher does shed. Overall, it's a great product and I am highly satisfied with my purchase. I had it shipped-to-site and the process was very convenient and quick. I also liked not having to pay for shipping!