I was so happy to see your new organic offering. I've admired Lipton for being dedicated to the Rainforest Alliance, but I also prefer organic tea. A bonus is that this is slightly higher in caffeine (65 mg) than my previous tea, so I get a nice lift! I appreciate that Lipton didn't use nylon bags, which aren't as environmentally friendly; and of course the taste, a key factor, is excellent! Keep up the great work, Lipton.