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Right-Time Experiences: Driving Revenue With Mobile and Big Data

Right-Time Experiences: Driving Revenue With Mobile and Big Data

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Hardcover, John Wiley & Sons Inc, 2014, ISBN13 9781118847350, ISBN10 1118847350
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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers.In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing--mobile, cloud computing. big data, and analytics--has provided the foundation for businesses to create adaptive, personalized applications and servi

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers.In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing--mobile, cloud computing. big data, and analytics--has provided the foundation for businesses to create adaptive, personalized applications and servi

"Right Experience, Right Results "defines market and technology strategies to increase revenue, profits and customer engagement by delivering more relevant and timely information to employees and consumers. It will define how businesses can create sustainable competitive advantage by using analytics, big data processing and mobile to improving quality of the information and experiences a business provides within its commerce, communications and customer care interactions."Right Experience, Right Results "will illustrate how a business can use mobility, big data and analytics to: (1) improve sales by improving or changing business processes, (2) improve margins through better insight, (3) transform customer experiences with relevant and timely services, (4) empower employees with real-time actionable insight within new mobile-enabled business processes. The book will depict how companies can create competitive differentiation using mobile, big data hand analytics to improve commerce, customer service and communications with employee and consumers. It will accomplish this by using case studies and examples how companies across various industries are creating better business processes by integrating new technologies such as analytics, big data an mobile. This book will define a ten step action plan on how to get started and overcome obstacles. These ten steps will be delivered as an electronic checklist with numerous actions listed within each step.

Specifications

Number of Pages: 302
Original Languages: English
Author: Lopez, Maribel
Publisher: John Wiley & Sons Inc
ISBN-13: 9781118847350
ISBN-10: 1118847350
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