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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, Penguin Group USA, 2013, ISBN13 9780141977034, ISBN10 0141977035
Creativity is the fastest growing business in the world.
Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:
Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the cirtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.
Whether in film or fasion, software or stories, by turning ideas into assets anyone can make creativity pay.
|Number of Pages:||280|
|Publication Date:||November, 2013|
|Assembled Product Dimensions (L x W x H):||5.25 x 8.00 x 0.75 Inches|
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