The ROI of Pricing: Measuring the Impact and Making the Business Case

The ROI of Pricing: Measuring the Impact and Making the Business Case

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Paperback, Taylor & Francis, 2014, ISBN13 9780415730716, ISBN10 0415730716
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THE ROI OF PRICING [9780415730716]

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

THE ROI OF PRICING [9780415730716]

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations.

This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing.

Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI.

This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

Specifications

Number of Pages: 220
Original Languages: English
Author: Liozu, Stephan M. ,  Hinterhuber, Andreas
Publisher: Taylor & Francis
ISBN-13: 9780415730716
Assembled Product Dimensions (L x W x H): 6.00 x 9.00 x 0.75 Inches
ISBN-10: 0415730716
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