Trade Show and Event Marketing: Plan, Promote, & Profit
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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Hardcover, South-Western Educational Publishing, 2004, ISBN# 0324206240
Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms.
|Number of Pages:||340|
|Number in Series:||1|
|Author:||Stevens, Ruth P.|
|Publisher:||Cengage Learning College|
|Assembled Product Dimensions (L x W x H):||6.25 x 9.25 x 1.50 Inches|
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