Guerrilla Marketing For Consultants: Breakthrough Tactics For Winning Profitable Clients

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Walmart #: 047161873
Guerrilla Marketing For Consultants: Breakthrough Tactics For Winning Profitable Clients
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Paperback, John Wiley & Sons, 2004, ISBN# 047161873X
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Paperback, John Wiley & Sons, 2004, ISBN# 047161873X

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, John Wiley & Sons, 2004, ISBN# 047161873X

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Specifications

Number of Pages: 294
Number in Series: 1
Original Languages: English
Author: Levinson, Jay Conrad ,  McLaughlin, Michael W.
Publisher: John Wiley & Sons Inc
ISBN-13: 9780471618737
Assembled Product Dimensions (L x W x H): 6.00 x 9.00 x 1.00 Inches
ISBN-10: 047161873X
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