Branded: The Buying and Selling of Teenagers
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A thought-provoking expose of the dark side of marketing to teenagers looks at the underhanded advertising initiatives targeting teens, the reduction of teens to their lowest common denominator, and the consequences of such tactics in terms of youth creativity, individuality, and more. Reprint. 35,000 first printing.
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
|Number of Pages:||256|
|Number in Series:||1|
|Publisher:||Perseus Books Group|
|Assembled Product Dimensions (L x W x H):||4.75 x 8.25 x 0.50 Inches|
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